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Tossing nuts and raisins

Introducing the new

Cadbury Dairy Milk

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About Us

Now in a bold new look, Cadbury Dairy Milk brings more to every bite.

The new packaging designs are inspired by the idea of 'say what you see' and replace product shots with 'imaginative, joyful expressions of each flavor'. The largest brand revamp in over a decade, Cadbury Dairy Milk and its variants Crackle, Fruit&Nut and Roast Almond now also come with more inclusions to enhance your eat experience.

Cadbury India has been in India for over 60 years, having started in 1948 as an importer of chocolates. Our work ethic, values systems and quality standards make us an employer of choice in India. Our large community extends into India's agricultural spaces. Since 1965, Cadbury has pioneered and enhanced the development of cocoa cultivation in India.

Cadbury Dairy Milk is the benchmark for quality in chocolates in India, loved across all age groups, sometimes saying it better than words. A bar of pure delight, offering the real taste of life. All any chocolate aficionado needs, is an excuse to bite into the Cadbury Dairy Milk square. As they say, khanewalon ko khane ka bahana chahiye!

Marked by its higher milk content, Cadbury Dairy Milk was launched in India in 1984; a progression of the Cadbury Milk chocolate bar initially brought to India in 1948. In the next three years, Cadbury India launched variants of Cadbury Dairy Milk such as Fruit & Nut, Crackle and Roast Almond.

The brand has won awards for several marketing and advertising campaigns - an Emvie in 2010 for Best Integrated Campaign and an Effie Gold in 2011. It was one of the first brands to be promoted on the mobile-phone platform with the hugely popular Pappu pass ho gaya campaign.

Positioned in the early days as the brand that was as loving as a mother's hug, it grew into the brand that everyone loved, offering the real taste of life! In recent years, it has become associated with auspicious beginnings (shubh aarambh), celebrations (kuch meetha ho jaye, Pappu pass ho gaya, cricket victory and Miss Palampur beauty pageant) and the joy of pay-day!

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Cadbury dairymilk roast almond Cadbury dairymilk chocloate	Cadbury dairymilk fruit & nut Cadbury dairymilk crackle

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